We run stores.
    We build the software.

    Doruk LLC sells on Amazon, Etsy and Shopify, and builds the software those storefronts need: marketplace automation, QR menus for venues, and a second phone number for iOS. Every product is engineered with Claude.

    Founded
    2025, in New Mexico
    Products live
    2 of 3
    Based in
    Albuquerque

    Three products. Two of them live, one on the way.

    Each one started as a tool we needed ourselves. We ship the small version first, run it on real customers and real orders, then grow it.

    Live

    QRider

    Your menu, just as it should be.

    Multilingual QR menu platform for restaurants, cafés, bars and hotels. Update prices and dishes in seconds, add languages, keep the same QR code on every table.

    qrider.app
    qrider.app
    QRider website: a restaurant menu editor next to the live phone menu
    QRider sample menu for a café on a phone
    Listing generator · preview

    Product facts

    Item
    Linen apron, cross-back
    Material
    100% washed linen
    Sizes
    One size, 2 pockets
    Ships from
    Albuquerque, NM
    Marketplace
    Etsy

    Market research

    • Top 20 listings scanned for keywords
    • Price band for linen aprons: $34–$48
    • Buyers search “cross back apron” 3× more than “crossback”

    Generated listing

    Claude

    Linen Cross Back Apron with Pockets, Washed Linen Kitchen Apron for Cooking, Gardening and Pottery

    • Soft washed linen that gets better with every wash
    • Cross-back straps, no neck strain, fits most
    • Two deep front pockets for tools and phone
    linen aproncross back apronkitchen apronpottery aprongardening apron

    Suggested price

    $42

    Checks before publish

    4 of 4 passed

    Preview of the listing generator. The product is in development; the example is illustrative.

    In development

    Marketplace Automation

    From market research to a published listing.

    Analytics and agentic automation for Amazon, Etsy and Shopify sellers. Claude turns product facts and market research into optimized listings, checks them before publishing, and tracks what sells.

    Live on the App Store

    Esemio

    A second number for your iPhone.

    Virtual phone numbers and SMS on iOS. Keep your personal number private when you sign up for services, with numbers available in 150+ countries.

    Download on the App Store
    Esemio on iPhone: choosing a country for a virtual number

    Claude-first, from the first line of code.

    Claude by Anthropic is our core AI model and Claude Code is our primary engineering tool. It is how a small company ships three products: the model does the heavy lifting in engineering, and increasingly inside the products themselves.

    Marketplace Automation will run on the Claude API. QRider and Esemio are built with Claude Code and get Claude-powered features as they grow.

    1. 1

      Spec first, in plain language

      Each feature starts as a short written spec: what it does, what it must not do, how we know it works.

    2. 2

      Built with Claude Code

      Claude Code is our primary engineering tool. It writes, refactors and tests the code with us, across TypeScript, Swift and SQL.

    3. 3

      Tested on our own stores and venues

      We sell on the marketplaces we automate and we eat at the cafés that use our menus. Problems show up in our own orders first.

    4. 4

      Shipped small, then grown

      A product goes live when the smallest useful version works end to end. New capabilities follow real usage, not a roadmap slide.

    A product company that also sells.

    Doruk LLC was incorporated in New Mexico in 2025 and works from Albuquerque. We run branded storefronts on Amazon, Etsy and Shopify, from sourcing to fulfillment. That is where our product ideas come from, and where they get tested before anyone else sees them.

    Company
    New Mexico limited liability company
    Founded
    2025
    Leadership
    Founder & CEO
    20 years of enterprise IT and security leadership.
    Storefronts
    Amazon, Etsy, Shopify
    Brand-owned, US fulfillment
    Custom builds
    A few times a year we build custom software for other businesses: marketplace and storefront integrations, internal tools, and iOS apps, in the same Claude-first workflow we use for our own products. We only take on projects close to what we already know well. Email sales@dorukllc.com with a short description.

    Talk to us.

    Questions about a product, a partnership or an integration project. We answer within one business day.

    Partnerships
    sales@dorukllc.com
    Product support
    support@dorukllc.com
    Hours
    Monday to Friday, 09:00 to 17:00 Mountain Time
    Registered office
    Doruk LLC
    1209 Mountain Road Pl NE, Ste N
    Albuquerque, NM 87110, United States